Ava DuVernay's ARRAY has hired its chief marketing officer. Longtime Warner Bros. TV communications exec Jeff Tobler will depart the studio and take on his new role heading marketing for DuVernay's collective.
The highly regarded exec will begin March 1 and report to ARRAY president Tilane Jones and DuVernay. "I’ve had the pleasure of working with Jeff on a number of campaigns at Warner Bros., and I know firsthand the creativity, strategy and passionate commitment he will bring to ARRAY," said DuVernay. “As we continue to grow in our production, distribution and advocacy of artists, Jeff’s keen understanding of branding, communications and digital strategy will be a key part of our next chapter.” Tobler, who will be based on the ARRAY.
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