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It's time to match your mask to your dress, say Samantha Cameron and Isabel Spearman

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telegraph.co.uk

Isabel Spearman, a retail consultant, it’s the one that seemed most likely to bother shoppers who place high value on being well turned-out.Her solution?

A new pop-up shop, launching on her website Daily Dress Edit today, where you can buy a pretty designer mask – and pick up a gorgeous summer day dress to match.British brand designers Samantha Cameron of Cefinn, Emilia Wickstead, Justine Tabak, Anna Singh and Rachael Wood of Chinti and Parker, and Tania Hindmarch and Clara Francis of O Pioneers have joined forces, creating five new mask designs to match dresses in their summer collections.

A hundred per cent of profits from mask sales will benefit the Intensive Care Society, a charity that offers support and counselling to front-line NHS.

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