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Issa brothers to launch speaking petrol pumps at EG garage forecourts

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manchestereveningnews.co.uk

The Issa Brothers’ EG Group has signed a landmark deal to feature speaking petrol pumps at all of its petrol stations. The business giants, who made their fortune after buying a single petrol station in Bury, have announced they are working with Audiebant Media, based in Kirkham, on a "multi-sensory platform" that will implement in-store audio marketing into all of EG’s 370 forecourts.

The platform will also feature pump topper advertising, which will help ‘reach and engage’ with audiences in an unique way. Read more: Police release CCTV images after a family-run petrol station was held up at gunpoint The unique platform will use Audio Out of Home (AOOH) technology and Signal Detection Theory to ‘command the attention’ of customers, who

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