By Todd Spangler NY Digital Editor Instagram creators who have used the platform to launch full-time careers have, to date, relied on indirect sources of revenue like branded content and merchandise sales to support their livelihoods.
Now, the Facebook-owned social platform is rolling out new ways for creators to make money directly from their content on Instagram Live and IGTV.
First, starting next month, Instagram will add the ability for users to purchase “badges” during Instagram Live videos (pictured above) to show support for their favorite creators, similar to Twitch’s Cheer animated emoji.
Badges will be priced in three different tiers — at 99 cents, $1.99 and $4.99 — and in the initial test period, Instagram will share all of
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