HE’S inspired millions to take cold showers and plunge into ice baths for the good of their health, his A-list fans include Oprah Winfrey and Orlando Bloom and he’s about to be played by Ralph Fiennes in a film about his life.
Now Wim Hof is fronting his own celebrity survival series, Freeze the Fear, on BBC1 - thanks to Holly Willoughby. The Dancing on Ice star - a longtime convert to the Wim Hof Method of deep breathing and cold water therapy - brought him to the attention of her TV producer husband Dan Baldwin, who came up with the idea of a show.
The six part series, which airs from tonight, is presented by Holly and comedian Lee Mack and sees Dutchman Wim put eight brave stars through their paces in the Italian Alps.
Sport presenter Gabby Logan, footballer Patrice Evra, actress Tamzin Outhwaite, and rapper Professor Green are among the stars jumping into frozen lakes through ice-holes and abseiling down sheer cliffs.
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