Indian Premier League Broadcast On JioStar Shatters Viewership Records In Opening Week
deadline.comJiostar unveiled record-breaking viewership figures from the opening week of its TATA Indian Premier League (IPL) 2025 broadcast.
Kicking off on March 22, the cricket league has notched a cumulative watch time of 49.56 billion minutes across the JioHotstar platform and Star Sports Network so far.
On JioHotstar, digital viewership of the first three matches was 40% higher than last season, fueled by a 54% surge in connected TV consumption.
The first three matches have accumulated 1.37 billion views and 21.86 billion minutes of watch time. On the television side, the opening weekend of the popular cricket league set new records, drawing over 253 million viewers and clocking 27.7 billion minutes of watch time, which forms a 22% surge from last year, as per BARC data.
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