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Incredible CGI images show making of Highland cow on motorbike ad for Virgin media

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dailyrecord.co.uk

A new behind-the-scenes look at the making of Virgin Media's newest ad campaign featuring a Highland cow has been released.The advert, directed by Jeff Low, stars a 3D model of a Highland cow riding a motorcycle through the Scottish Highlands to promote the company's fast Wi-Fi.Watching the advert, you could be easily fooled into thinking the cow is real, but now Untold Studios, the creative group behind the ad, have shared a look at how they did it.The video reveals how the furry star of the show was made using 3D computer generated imaging technology (CGI), and how the visual artists were able to make the cow look so realistic.

The illuminating clip starts similarly to the advert, showing a close-up of the cow.However, it soon reveals how the virtual animal was created.

First, all of the cow's tufts of fur are individually coloured.Then, each individual strand of fur is also coloured, showcasing the staggering power of the visual effects software.

After this, the clip then shows how the team were able to simulate the effect of the cow's fur blowing in the wind while riding on the motorbike.

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