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In the Hunt for the Next ‘Squid Game,’ Industry Execs See ‘Unlimited Potential

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variety.com

Christopher Vourlias If the unexpected success of Netflix’s Korean sensation “Squid Game” has taught the TV industry anything, it’s that the next breakout hit can come from anywhere at anytime.

That’s given international producers more leverage than ever before, as global streaming services ramp up their commission and acquisition of scripted hits from around the world.The rules of the game are being rewritten on the fly, and according to a host of leading industry execs at a panel hosted by Rome’s MIA Market on Saturday, the sky’s the limit for both local producers and the streaming services looking to satisfy audience demand for fresh and original shows.“There’s unlimited potential,” said Douglas Craig, ViacomCBS Networks International’s.

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