'I was on death's door but now own brand loved by Maura Higgins & Michelle Keegan'

dailystar.co.uk:

Project Lip, in 2017.She set up the business while recovering from a life-threatening pulmonary embolism, which changed her life for good.“I developed a pulmonary embolism, which essentially is when a blood vessel in your lungs is blocked by a blood clot, due to a combination of taking the pill and a long-haul flight from Australia,” she explained.“It was a scary time for not only me but for my family, when I made a full recovery the whole experience made me realise life is precious and too short not to take a risk.“I knew that I didn't want lip filler and the plumpers available on the market at the time were very tacky and almost burned your lips so I took my life savings, and a bet on myself, to launch the brand.”Project Lip is an innovative lip plumping brand, providing customers with an alternative way to plump naturally and get proven results.Joy worked closely with a cosmetic scientist for three years and launched their first product, the Matte Plumping Primer.Fast forward another three years, they've expanded their product range and are now available globally on e-commerce giants Look Fantastic, Pretty Little Thing, Beauty Bay, REVOLVE US and FashionNova Beauty.Now Project Lip is a brand with multi-use products, each having key benefits to provide the perfect plumped canvas for any lip look.Since their initial launch in 2017, they’ve expanded from a single pumping primer to a full product offering, including a mask, scrub, glosses, hydrating matte balms and liners.Joy started her career as a make-up artist for MAC cosmetics at Selfridges where she was trained by an industry specialist.It’s here she noticed a demand from clients asking for fuller lips with a matte finish, identifying a key trend and a consumer.