I'M A Celebrity fans spotted the moment that Adam Woodyatt "unleashed his inner Ian Beale" after feud with Naughty Boy in tonight's Bushtucker Trial.
Adam - who's played Ian Beale on EastEnders for 36 years - was joined by footie legend David Ginola and music producer Naughty Boy in latest trial, Cells for Hell.
The trio were locked in a separate cell and the object of the trial was to open the lockers in the third cell and retrieve the 11 stars inside.
But they could only do this by retrieving the keys from the lockers in the previous two cells and pass them on. Naughty Boy picked the last cell, Adam in the middle and David was in the first one.
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