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How to look 10 years younger with make-up alone

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telegraph.co.uk

bright lipstick or a well groomed brow. But my skills with a make-up brush have gone the same way as my tolerance for wearing heels and my stamina in the gym.Enter Lisa Eldridge, make-up artist to a gaggle of elegant over-40s celebrities including Kate Winslet, Nicole Kidman and Claudia Schiffer, and the make-up wizard behind some of the world’s most famous magazine images.

A YouTuber for my generation, Eldridge’s online make-up tutorials have accrued more than 233 million views, culminating in the launch of her own beauty collection, from her sell-out Seamless Skin Foundation to her perfectly pigmented True Velvet Lip Colours, worn on screen by actresses including Claire Foy in A Very British Scandal.Eldridge is here to give me a masterclass in make-up sculpting, a talent I’m keen to master as it’s unquestionably the most affordable way to feel better about how you look.

What I’m learning is that the notion of make-up being ageing is a myth based on poorly applied colour in archaic textures that no longer exist.On the contrary, even inexpensive brands now boast high-tech formulations in a wide range of undertones, making even the boldest of hues flattering at any age – if you know how to apply your make-up correctly.

As Eldridge says, it’s not always the colours you’re wearing, but how well they’re blended that makes for an ageless finish.From sculpting your face with concealer to lifting hooded eyes with smokey eyeshadow, Lisa Eldridge demonstrates the face-lifting make-up secrets that every woman over 40 needs to know...Eldridge insists smoky eyeshadow not only hides a multitude of sins, but gives the eyes more impact.

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