asket.com) launched last year in 54 different sizes, to accommodate different body types and leg lengths, as well as waist size.
I can vouch for the fact that they are very flattering, although they do require some wearing-in. A lot of shoppers forget about that critical new jeans phase: “One of the main things that clients get wrong is the sizing, opting for comfort rather than the correct size,” says Knight. “Over time, denim relaxes and those jeans will end up being too big with an unflattering shape.” To get perfectly worn-in jeans - the kind that have become soft and faded through repeated wear and feel like an old friend when you put them on - you need to play a long game.
Or become a regular at your local preloved fashion boutiques in the hope that you will stumble upon a pair of vintage Levi’s in your desired size, wash and cut before anyone else does.There is of course a huge price discrepancy between the cheapest denim on the high street (£22.50, M&S) and the offering at luxury department stores (£1,790 Valentino feather-trimmed jeans, anyone?) Embellishments aside, is there any difference beyond fancy marketing?
The answer is: it depends on the brand. I know from experience that a £200 pair of jeans from Frame or Re/Done will last longer and fit better than anything I’ve bought from the high street, while Agolde is the go-to brand for Tenser at Browns.
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