SHE'S already one of the most successful influencers in the UK, with beauty brands queuing up to collaborate and millions of fans following her every move.
But now, Molly-Mae Hague is set to become the “ultimate mumfluencer” after welcoming a baby girl with her boyfriend Tommy Fury last week.
Branding and culture expert Nick Ede tells The Sun that the 23-year-old can "own the space" and make as much as £2million per year if she strikes the right deals and plans strategically.
And key to it could be the baby's unique name, Bambi, which divided fans when the couple revealed it yesterday. Nick tells The Sun: "Her daughter's name Bambi is brilliant and can be used from a brand point of view.
Read more on thesun.co.uk