sage clothing, furniture, beauty packaging and more, with the colour symbolic of young people's passion for sustainability - and their love of 'gender neutral' shades.
Celebrity fans of the trend include Billie Eilish, 19, who famously sports bright green hair and nails, as well as Dakota Johnson, who proudly showed off her sage-coloured kitchen in Architectural Digest.
The trend of wearing hue aligns with Gen Z's values of being 'impactful and creative' and wanting to 'make a statement' according to pop culture expert Nick Ede, who says there's nothing Granny about the 'mood-boosting' Granny Smith colour. 'Gen Z green is the must have colour and it's strong acidic and striking,' Nick told FEMAIL.
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