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How flower arranging got cool again – and three ways to master it

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telegraph.co.uk

#flowerstagram has more than 36 million posts on Instagram.While there are many florists jostling to put themselves on the map, Joseph Massie is fast establishing himself as a name to know in the world of floristry.

At the age of 34, he has won five consecutive Gold Medals, as well as four Best in Show titles, at the RHS Chelsea Flower Show.

In fact, he is widely regarded as the floral artist of his generation, with customers more than happy to spend a minimum of £5,000 for his sculptural designs.

He’s even showcased his artistry at the White House, while the Obamas were in residence.“That was probably one of the most incredible things I’ve done, especially given where I’m from,” says Massie, who grew up in Huyton, a deprived borough of Liverpool. “I sometimes say I’m like the floral Oliver Twist.

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