Jeff Bezos, who has just forked out half a billion on a 417ft superyacht with three masts and a support vessel just to park the helicopter.
But young, single billionaires want to do more than lounge about on big boats, says McNeill. They want adventures. His clients pay a basic fee of $25k a year for membership, which gets them a concierge on speed-dial.
Recent hits have included flying a group to a desert safari in Dubai to be serenaded by Rod Stewart. A Middle Eastern billionaire who wanted to impress a lady friend was delighted to secure the helicopter pad at the 1,053ft Burj Al Arab, where they were plied with £8,250 bottles of 1945 Château Pétrus and the latest £17,000 Hermès Birkin bag (Hermès usually has a two-year waiting list for.
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