WGSN notes as being one of the key drivers for beauty brands in the next three years. “Underpinning all future cosmetic packaging trends is sustainability.
If a pack isn't sustainable, it simply won't exist,” says Emma Grace Bailey, Senior Beauty Strategist at WGSN. “Keepsake packaging is being sought after in the luxury market, as consumers invest in elevated, refillable packaging that’s meant to be seen.
Shelfie ready refills and refillable packs are being adopted by the luxury beauty market in a bid to spark sustainability joy in the everyday.”As well as this new range by Chanel, there are some other brands that really excel in this field.
One such brand leading the way in luxury products with a focus on sustainability is the Italian hair care range Oway. Many of the ingredients for the high-performance products are picked, formulated and packaged at the brand’s farm in Bologna.
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