New York Times article identified it as a word Gen-Z types (those born in the mid-'90s or later) have been using to describe people who are “slightly off-trend”.
The target is often millennials, the oldest of whom are nearing 40 and perhaps not as cool as they think they are.The word (pronounced chew-gee with a hard G) was originally coined by Los Angeles software developer Gaby Rasson when she was a high school student back in 2013. “It was a category that didn’t exist,” she said. “There was a missing word that was on the edge of my tongue and nothing to describe it and ‘cheugy’ came to me.
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