Holly Willoughby Angie Smith Britain Instagram show audience Holly Willoughby Angie Smith Britain

How, at 40, Holly Willoughby has become Britain's everywoman style icon

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telegraph.co.uk

Warehouse dress which Willoughby was wearing. I was scrolling through Instagram and came across a picture of her, posted by her stylist at the time Angie Smith.

In certain high fashion circles, once, this confession might have been considered career-ending, but after a month spent watching anonymous models in catwalk shows, I think the sight of someone who looked so, well, nice and happy, felt refreshing.

I’ve since been tempted to buy an Ashish party dress and a Rixo jumper off her back.That notion - the fact that a lot of women can look at Willoughby wearing something, and get an idea of what it might look like on them - has been key to her appeal and has shifted dresses for brands from Ghost to LK Bennett.A post shared by Holly.

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