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Justin Bieber
Justin Drew Bieber (born March 1, 1994) is a Canadian singer, songwriter and actor. Encountered at 13 years old by talent manager Scooter Braun after he had watched the boy's YouTube cover song videos, Bieber was signed to RBMG Records in 2008. Bieber's debut EP, My World, released in late 2009, made Bieber the first artist to have seven songs from a debut record chart on the Billboard Hot 100.
Travis Scott
Jacques Berman Webster II (born April 30, 1992), known professionally as Travis Scott (formerly stylized as Travi$ Scott), is an American rapper, singer, songwriter, and record producer. In 2012, Scott signed his first major-label deal with Epic Records. In November of the same year, Scott signed a deal with Kanye West's GOOD Music, as part of its production wing Very GOOD Beats. In April 2013, Scott signed a record deal with T.I.'s Grand Hustle imprint.
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How Artist-Branded Fast-Food Meals Became Music’s Hottest Partnerships
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variety.comAndrew Hampp The most coveted collaboration in music in 2021 isn’t a track from Kenny Beats or a guest verse from Justin Bieber.
It’s an artist-branded meal or menu item with a national fast-food chain, thanks to a trend kick-started by Travis Scott and McDonald’s in September 2020.
The fast-food chain’s first-ever Famous Order with a musician, dubbed the Travis Scott Meal, became an instant sensation, prompting sellouts of key ingredients for Scott’s fave — the Quarter Pounder with cheese — and a resell craze around Scott’s branded McDonald’s merch items, including T-shirts, shorts and a McNuggets body pillow.In the nearly 18 months since the Travis Scott Meal first appeared, a veritable fast-food frenzy has swept the music industry.
Read more on variety.com
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