Excess is synonymous with the Gucci brand. The haute couture institution invites its customers to share in the opulence enjoyed by its founding family through their merchandise, imbuing each slouchy dress and chic little purse with the luxury of their palatial Italian villas and matching fortunes.
Even before a leathery-looking Aldo Gucci (Al Pacino, perhaps the non-Nicolas Cage actor most associated with the incidental virtues of doing a lot) explains this much, Ridley Scott’s gaudy statement piece “House of Gucci” demonstrates a general understanding that its tonal target should be located somewhere over the top.
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