Two decades before Jeffrey Katzenberg started Quibi, the video platform that has been struggling to find a sizable audience since its April 6 debut — but which was nominated for 10 shortform Emmys — the mogul tried a similar format with Pop.com.
However, despitedeep funding ($50 million from Microsoft co-founder Paul Allen — still a drop in the bucket compared with the $1.75 billion raised for Quibi) and the involvement of such big-name stars as Steve Martin and Jerry Seinfeld, the website was doomed.
Ron Howard had dreamed up the idea to put“pops” of entertainment — short, comedic videos that might one day turn into lucrative IP — on the internet.
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