This Morning and Dancing On Ice presenter Holly Willoughby reportedly launched her lifestyle brand Wylde Moon a couple of years after pulling out of a different venture with a Dragons' Den investor.
Holly is said to have set up lifestyle brand Truly with Peter Jones and his partner Tara Capp in 2016, but the popular presenter pulled out of the business before it launched in autumn 2018 – years before she set up shop on her own in 2021.Truly was said to have been set to potentially double Holly's then-estimated £11million fortune.When she left the brand, Dragons' Den investor Peter was allegedly "furious".His partner Tara opened up last year and told the Telegraph that it was "devastating" because they "were exceptionally close".She reportedly added: "And of course as a business, you really feel the loss of a celebrity face."With Holly's departure from Truly being announced in September 2018, it came during a busy time for the star as she co-hosted I'm a Celebrity...
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