launch the first products from her new lifestyle brand Wylde Moon today.It may not be an obvious nor traditionally strategic business reasoning.
However for Willoughby, lunar patterns are set to guide her brand’s development going forward - and it’s a concept that is already proving popular with her 7.4 million Instagram followers, who have been dutifully posting various moon emojis. “I was scared to [put myself out there] because when we launched I think people didn’t really know this side of me,” Willoughby tells The Telegraph. “I guess it’s a slightly more spiritual side, and about healing, but I wanted to share that.”The Wylde Moon website launched on September 20, initially as an editorial platform.
Read more on telegraph.co.uk