Lionsgate got out early with the Millennium Ryan Reynolds-Samuel L. Jackson action comedy sequel The Hitman’s Wife’s Bodyguard with an official Wednesday debut plus last weekend paid sneaks; all totaled they’ve accumulated $3.9M at 2,940 locations.
The whole reason why Lionsgate went early is to collect as much cash as possible before Universal’s F9 comes in next weekend, which is expected to soak up $50-$65M.
Distributors and exhibitors are encouraged by the presales they’re seeing for both F9 and Black Widow.Lionsgate had two sets of sneak previews over the weekend, with about 275 locations in a Atom Tickets/Snapchat sponsorship and another 1,500 locations which both amounted to $1.8M.
Read more on deadline.com