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‘Hip Hop 50’: Landmark Project From Showtime & Mass Appeal Highlights Birth & Explosion Of Multibillion-Dollar “Mega-Monster” Movement

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Hip hop is a multi-billion-dollar musical movement that is now at the center of mainstream culture.It’s grown into something bigger than anyone who attended Cindy Campbell’s 1973 end of summer party at 1520 Sedgwick Avenue in the West Bronx – widely considered ground zero for hip hop – could ever have expected.

That night, Campbell’s 16 year old brother Clive, otherwise known as DJ Kool Herc, was behind the decks and is credited with kicking off the genre.Now, Showtime is celebrating nearly 50 years of hip hop with a three-year project that will bring together numerous films, documentaries, television series, podcasts and digital projects exploring the history, the people and the music.It is a partnership between the ViacomCBS network and

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