Hermès is not the kind of house to force the point.Or perhaps it’s because whatever she’s doing – on or off social media – is working.
Her imprint at the helm of the French design legend, shaky at first, is now assured and reassuring, aligning an occasionally quirky, feminine pragmatism with a pleasingly functional take on luxury.
Hermès’s revenues for 2021 stood at €8.98 billion, a 30 per cent increase on 2019, before the pandemic hit.Or maybe, to get personal for a moment, which she does only occasionally, making it count all the more, it’s because after a challenging period in her late 30s when she underwent several rounds of IVF, her daughter was born three years ago.
That was a tricky time.We’re sitting in the bright, white and vast women’s ready-to-wear showroom in downtown Pantin. I jest, a little.
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