The Weeknd triumphed at the American Music Awards (AMAs) last night, after picking up three awards.But viewers will be forgiven if they were distracted by his appearance – with the Canadian star’s face covered in bloodied bandages throughout the ceremony.It turns out that the impressive make-up and bandages are all part of an anti drink-driving message that he has been promoting in his new music over the last year.As the BBC reports, he also took to the stage with a bloodied face at the MTV VMAs earlier this year.In an interview with Esquire earlier this year, he explained that his worldwide hit single ‘Blinding Lights’ is about “how you want to see someone at night, and you’re intoxicated, and you’re driving to this person and you’re just.
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