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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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HBO Max Year One: WarnerMedia Direct-To-Consumer Chief Andy Forssell On Finding Streaming Mojo, Warner Bros Day-And-Date Takeaways, AVOD Plan & More – Q&A

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EXCLUSIVE: Even in a business well-acquainted with comebacks, HBO Max has become a fairly remarkable turnaround story.While still a work in progress, the streaming service has recovered from an inauspicious launch last May to find itself a central part of the overall streaming conversation.

Combined with linear HBO, HBO Max added 2.7 million subscribers in the quarter ending March 31, reaching 44.2 million. That is substantially ahead of targets initially set out by its corporate parents, WarnerMedia and AT&T. (Customers already paying for HBO through their pay-TV provider can access the $15-a-month HBO Max at no extra charge.) In June, an ad-supported tier will be introduced, reportedly for $10 a month.

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