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HBO Max’s Ad Plan: 5 Key Takeaways

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variety.com

Todd Spangler NY Digital EditorOver its nearly five-decade history, HBO has never run commercials. Now WarnerMedia, in a bid to maximize its streaming base, has rolled out a cheaper version of HBO Max with ads — $9.99 monthly, 33% less than the regular $14.99 no-ads plan.

The company promises that it will feel as deluxe as any advertising can be, representing the lowest-clutter service pushing onto the streaming battlefield.

Here are five key takeaways from its latest streaming play.Is WarnerMedia at risk of tainting the HBO brand with advertising?The company says it’s limiting commercial time to four minutes per hour of content (even lower than Peacock’s five-minute cap).

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