HBO Max’s Ad Plan: 5 Key Takeaways
Reading now: 749
variety.comTodd Spangler NY Digital EditorOver its nearly five-decade history, HBO has never run commercials. Now WarnerMedia, in a bid to maximize its streaming base, has rolled out a cheaper version of HBO Max with ads — $9.99 monthly, 33% less than the regular $14.99 no-ads plan.
The company promises that it will feel as deluxe as any advertising can be, representing the lowest-clutter service pushing onto the streaming battlefield.
Here are five key takeaways from its latest streaming play.Is WarnerMedia at risk of tainting the HBO brand with advertising?The company says it’s limiting commercial time to four minutes per hour of content (even lower than Peacock’s five-minute cap).
Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
