HBO Max Pa’lante!, the social-first audience initiative aimed at driving culturally-relevant programming on HBO Max is launching the Pa’lante!
Promise. Through a creative partnership with OneFifty — WarnerMedia’s artistic studio — the goal is to support Latino creatives whose work has a strong cultural aesthetic and features Latinos in front of and behind the scenes.
The initiative includes a slate of original projects and a roster of OneFifty-acquired Latin films that will premiere on HBO Max.“Visibility and opportunity is everything,” said Jessica Vargas, Director of Multicultural Marketing, HBO Max and HBO. “The Pa’lante!
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