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HBO Max Adopts Flexible Strategy as it Launches in Europe, Looks to Asia, Says Johannes Larcher

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variety.com

Patrick Frater Asia Bureau ChiefStreaming service HBO Max this week committed to the first steps in its European rollout and is already looking over the horizon to expansion in Asia.

Success in Asia will require more of the strategic flexibility that HBO Max chief Johannes Larcher learned when launching last year in Latin America, and from his previous role at Hulu Japan.Saying that the streaming product has “reenergized HBO” and describing it as a “major growth driver for all of WarnerMedia,” Larcher told the APOS conference on Tuesday that HBO Max has amassed some 47 million subscribers in the U.S.

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