Michael Schneider Variety Editor at LargeGrab your keys: HBO and HBO Max are leaning heavily into in-person drive-in events for their joint Emmy For Your Consideration campaign next month.
Dubbed “HBO/HBO Max FYC Drive-In Theatre,” the pay cabler and its sister streamer will hold ten events between May 14 and May 21 at the Rose Bowl in Pasadena.This year’s Television Academy Emmy campaign rules focused on virtual panels and events, with one exception: Panels could also take place in a drive-in environment, as long as COVID-19 safety protocols are observed.
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