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‘Great British Bake-Off’ Haemorrhages Viewers as it Returns for Season 12 on Channel 4

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variety.com

K.J. Yossman The latest season of Channel 4’s “The Great British Bake-Off” has gone down like a deflated soufflé with U.K. viewers.Season 12 launched on Tuesday night with an audience of only 5.7 million — its lowest ratings yet since moving from BBC to Channel 4, industry outlet Broadcast reported.It marks a dramatic decline even from last year, when the show’s season 11 finale set records for Channel 4 with an average audience of 9.2 million viewers, making it the highest-rated Channel 4 show since records began in 2002.The latest season will air in the U.S.

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