We’re not sure anyone was clamoring for their return, but the Golden Globe Awards are “back.” I mean, sort of. The real secret behind the appeal of the Golden Globes in the 21st Century wasn’t the nominees or the eventual winners.
Those were just marketing opportunities for December theatrical releases and wins to throw into the awards ether in hopes it convinced some AMPAS members to vote one way or another (spoiler: not a lot of evidence on the latter).
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