Giphy Sold by Meta for $53 Million to Shutterstock
variety.comTodd Spangler NY Digital Editor Meta is offloading Giphy — which maintains the world’s biggest database of animated GIFs — to content marketplace company Shutterstock.
Shutterstock is paying $53 million for Giphy. Three years ago, Meta (then Facebook) bought Giphy for $400 million. However, the U.K.’s Competition and Markets Authority (CMA) ruled that Meta’s acquisition of Giphy was anti-competitive — and last fall ordered Meta to sell Giphy.
As part of the deal, Meta is entering into an API agreement with Shutterstock to ensure continued access to Giphy’s content across Meta’s platform.
The sale is expected to close in June 2023, subject to usual closing conditions. According to Giphy, its library of GIFs and stickers draws more than 1.3 billion search queries on a daily basis — and generates more than 15 billion daily media impressions.
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