Gen Z buy more vinyl than millennials, new study finds
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nme.comvinyl records than millennials.According to a survey conducted by MRC Data, 4,041 people aged 13 and over were questioned over the course of two weeks about their musical influences, inspirations and purchases, with 15 per cent of Generation Z respondents – people commonly identified as being born roughly between 1997 and 2012 – claiming to have purchased vinyl albums in the previous 12 months.This compared with only 11 per cent of millennials who said that they purchased vinyl over the last year.It comes after sales of vinyl records in the UK in 2020 were the highest on record since the early 1990s.The figures by the British Phonographic Industry (BPI) revealed that nearly one in five (18 per cent) of all albums purchased last year were.
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