Gemma Collins 'signs mega deal to become new face of Walkers crisps'

ok.co.uk:

Gemma Collins has reportedly landed one of her most high-profile and lucrative deals to date after appearing in a Walkers crisps campaign.

The sought-after role was once synonymous with Match Of The Day host Gary Lineker who was the face of the snack firm from 1995 onwards, making more than 150 commercials.

Former England striker Gary, 61, is said to have taken on more of a supporting role with Walkers now opening the door for 40 year old Gemma to become the next famous face to front the crisp company's ads.

An advertising insider told The Sun: “Gemma is so sought after by companies because she’s both glamorous and down to earth, and people really seem to connect with her.