Reese Witherspoon Tom Staggs Hollywood show Waves and Reese Witherspoon Tom Staggs

Froth Or Future? Hello Sunshine Deal Points To Bold New Era In Media M&A: “We Have Money To Spend, And It’s A Relative World”

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Hollywood and media industry financing sources have tended to be cyclical, with new money refreshing the old every few years.

The current cycle of private equity investment, though, is bucking that history and could extend the M&A wave for years to come, dealmakers say.Transactions like the $900 million takeover of Reese Witherspoon’s Hello Sunshine, via a partnership between Blackstone and former Disney execs Kevin Mayer and Tom Staggs, set tongues wagging.

The sky-high valuation (reportedly at more than seven times revenue) for a company with few owned assets prompted speculation about froth in the market.

Still, virtually any firm with a claim to any intellectual property is believed to be for sale, either wholesale or in parts.

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