they’ve enjoyed a spike in popularity over the past year, resulting in record sales in the first quarter of 2021. And this week The Roots frontman Questlove made headlines when he wore a gold pair to the Oscars.
Then of course there’s Birkenstock, which has collaborated with the likes of Proenza Schouler, Valentino and Rick Owens in the past few years to tap into the luxury fashion market.
The strategy was so successful that last month, a majority stake in Birkenstock was sold to L. Catterton, the private equity firm backed by LVMH and Groupe Arnault (the family holding company of LVMH boss Bernard Arnault).Of course, your ugly footwear of choice says a lot about your personality.
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