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Fox Sports Makes Early Pitch to Woo Advertisers
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variety.comBrian Steinberg Senior TV EditorIn decades past, the networks’ sports departments were usually given just a sliver of the overall time in any upfront presentation.
In 2021, Fox Sports is stepping out on its own.The Fox Corp. unit on Friday put on a separate presentation to advertisers, rather than just having Joe Buck take up a few seconds of the proceedings during the usual Monday-afternoon pitch devoted to the Fox broadcast network.
During upfronts, U.S. networks work to sell the bulk of their advertising for the next programming cycle.There’s new reason to put a solo spotlight on sports.
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