Fox Corp. and the Association of National Advertisers’ SeeHer initiative are teaming up on a partnership called “She’s a Hero,” to honor and celebrate female first responders.Timed to International Women’s Day, the effort will kick off on tonight’s episode of Fox drama 9-1-1.
SeeHer member L’Oréal Paris will sponsor an ad during the show and related messages across social media.SeeHer’s mission is to ensure the accurate portrayal women and girls in marketing, advertising, media and entertainmentFox said it will also promote “She’s a Hero” on Fox Sports and Fox News platforms.“Fox is proud to support the #SeeHer movement and its continuing mission to promote gender equality, as well as highlight the incredible achievements of our female
Read more on deadline.com