Last year CEO John Lyttle told me that his vision was to create a British stable of high street brands akin to Spanish Zara’s Inditex group - he’s achieved it in record time by buying up established household names as they’ve crumbled in the coronavirus crisis.Now, with the big unveiling of the new look Debenhams, it is an initial opportunity to assess whether the strategy has worked.
Were the models in the new campaign intentionally styled to look Boohoo-ified? From the Love Island extra in the palm print bikini and beach club kaftan, to the man in the sharp pink suit and shades, the outfits and the poses showcased read like any other Boohoo advert.
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