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Facebook officially rebrands as Meta, outlines plans for its sprawling “metaverse”

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After a week of rumours, this year’s Connect event made it official that Facebook – the parent company behind the titular social media platform – has been formally rebranded as Meta, signifying its pivot from focussing on only social media to “building the metaverse”.CEO Mark Zuckerberg made the announcement yesterday (October 28), taking to the virtual stage at his company’s annual Connect conference to outline Meta’s future as a broader company, and in particular, how VR will elevate its services.

Zuckerberg said that as a brand, Facebook could not “possibly represent everything that we’re doing today, let alone in the future”.

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