Facebook advertising test in Oculus VR games dropped after backlash
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nme.comFacebook‘s attempts to implement “in-headset” ads in VR games has not gone down well.Blaston, the first game to sign up for the test, has reversed course after facing backlash from players.Just last week, Facebook, the owner of Oculus, said it would begin a test of in-headset ads.
Blaston was the only named title that was due to take part in the roll-out.The aim was to “bring more people into VR, advance the consumer experience, and make progress on our longer-term augmented reality initiatives.”However, Resolution Games, the developer of Blaston, took to Twitter earlier this week (June 21) and said, “After listening to player feedback, we realize that Blaston isn’t the best fit for this type of advertising test.”After listening to player.
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