Cultural marketing agency 160over90 today has announced a strategic investment in and partnership with Obsidianworks, a marketing agency cofounded by actor and producer Michael B.
Jordan. Obsidianworks was founded by Jordan and Chad Easterling, a marketing executive and Nike veteran. Jordan and Easterling lead the agency alongside a core team of senior leadership—including CAA alum and nonprofit advisor René Spellman, and creative and marketing agency veteran Bobby Moore III—who have helped establish the agency for major global brands looking to reach millennial, Gen-Z and multicultural communities.“Chad and I have been building the foundation for Obisidianworks for years, and I’m thrilled to be finally taking this venture to the next
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