On Location, the event hospitality and experience firm controlled by Endeavor Group Holdings, has acquired ticketing software maker Qcue.Endeavor finalized a deal in early 2020 to take a majority stake in On Location, which had originally been part of the NFL before being run by a group of privately held backers.
Endeavor reportedly paid in the range of $650 million to $700 million.Terms of the Qcue deal were not disclosed.Qcue’s dynamic pricing software for sports and entertainment events will be integrated into On Location’s hospitality offerings across sports, entertainment and lifestyle categories.“We are thrilled to join forces with Qcue, bringing top-of-the-line dynamic pricing technology and a stellar team of ticketing experts
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