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DraftKings Acquires Rights to Dan Le Batard’s Podcasts in Reported $50M Deal

variety.com

Todd Spangler NY Digital EditorDraftKings is making another big media play: The sports-wagering site announced a multiyear content distribution, monetization and sponsorship agreement with Meadowlark Media, the digital media company formed by ex-ESPN boss John Skipper and ex-ESPN host Dan Le Batard.As part of the deal, DraftKings secured rights to sports and pop-culture podcasts “The Dan Le Batard Show with Stugotz” and the “Le Batard & Friends Network.” The companies said they will distribute the shows across a wide range of audio, TV, digital and social channels.Under the deal, DraftKings will pay Meadowlark at least $50 million over three years, the Wall Street Journal reported.According to DraftKings, the shows from Meadowlark will.

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