The public relations agency DKC has launched DKCulture, a new division created to advise clients and help bridge the gap between brands and Black culture in the digital and media relations.
The new division will focus on the Black community with its first phase and will expand to other underrepresented communities such as Hispanic and LGBTQ later in the year.DKCulture will be led Reggie Dance (SVP, PR lead), Javid Lewis (SVP, Social lead) Pristina Alford (SVP, PR) and Stephen Elmore (DE&I lead).
The division will work with existing clients and then tap into brands and companies across all categories.“This past year showed us there is still a widespread lack of understanding on how to properly communicate with the Black community,” said
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