Brian Steinberg Senior TV EditorDisney is testing a few methods of transporting advertisers to a galaxy far, far away.When visitors to the Disneyland Resort’s Downtown Disney District tour the area between November 21 and January 5, they will have the chance to test out a preview of “Star Wars: Tales from the Galaxy’s Edge,” the virtual-reality game that takes place on the planet of Batuu and uses Meta’s Oculus Quest 2 headset.
As part of the promotion, Meta, the company formerly known as Facebook, will run commercials across Disney-owned outlets that include ABC, ESPN, Hulu, Freeform, FX and NatGeo.“We are bringing unique experiences that are just beyond regular run-of-schedule media,” says Marco Forte, senior vice president of.
Read more on variety.com